Can a valid solution actually make a problem more complicated? In other words can you make a problem worse by solving it? It is easier than it looks and happens all the time, unfortunately it rarely gets noticed. Ah, game theory, you are fascinating!
The answer is yes, indeed; and it is called the cobra effect. The cobra effect is a paradox where the solution makes the problem worse. Just like the Game Theory, the term is originally used to illustrate the causes of wrong stimulation in economy and politics. It also applies to talent management, or as we see it in Sector Five, talent engagement.
We all have a strategy to survive. It determines how we work, why we start or end our relationships, it shapes everything we do. Your strategy is either determined proactively by your deliberate choices, or by the environment that surrounds us in a rather reactive way. If you think you don’t have a survival strategy, then the chances are that you belong to the latter group. Continue reading
Cause related marketing is a mutually beneficial collaboration between a corporation and a nonprofit organization. It is regarded as one of the best win-win strategies in today’s economy. As competition gets tougher, businesses seek alternative ways to differentiate themselves while non-profit organizations recognize the need to diversify funding sources and develop business alliances that enable them to more effectively and efficiently accomplish their missions. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits. Continue reading
Behavior results in experiences, experience creates emotions, emotions are recorded in memory and our memories dictate our behavior.
Gamification helps improve user experience (UX) by embedding game mechanics into applications. Continue reading
What to Ask Before You Hire a Web Designer?
Your website is like what you wear; it is part of your brand and reflects who you are. Websites are not just for displaying information about your business anymore. Modern websites are dynamic integrated social platforms that serve as a channel for reaching out to new markets, generating referrals, converting leads and boosting sales. Continue reading
Last week, we covered a new concept called gamification from a business and marketing point of view. Gamification is an emerging concept that redefines the interaction on social media and provides a sustainable way to engage with your target market. The big question is: How can we add a game layer on top of your existing business model? This week, we will cover some tips and tricks about how to gamify your business. Continue reading
An interesting concept is becoming increasingly popular among start-ups as well as well established industry leaders. It is one of the largest trends of our time and fundamentally changes the way we live and interact with everything around us. It is the latest gift of social networks, it is the next big thing. Ladies and gentleman, please welcome Gamification! Continue reading
Have you ever searched yourself on the web? This question may sound a little odd, since you know everything about yourself in every possible detail and don’t have to ask a search engine. It may sound trivial but it doesn’t hurt to keep an eye on your online presence and reputation. Are you happy with all the results that show up on the search?
Posted in HBM, Monitoring Online Presence, Social Media, Technology
Tagged Google, Google Alerts, Google Realtime, HBM, monitor online presence, online presence, social media, Social Mention
Customer Relations Management (CRM) systems are one of the most critical components of any business. Almost every company has some type of CRM system in place but just because the company owns a CRM system it does not mean that employees (end users) can exploit the full power of the system. An implementation can only considered successful if it results in high adoption. As for the CRM systems, the first sale you needed to make is an internal sale. Continue reading