Author Archives: Emre

The Cobra Effect and Gaming the The Talent Game

Can a valid solution actually make a problem more complicated? In other words can you make a problem worse by solving it? It is easier than it looks and happens all the time, unfortunately it rarely gets noticed. Ah, game theory, you are fascinating! Continue reading

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What does Yoda have to do with your dreams?

What would you do if you knew you could not fail? When you share your desire to fulfill your dreams with others, you usually get a reaction like “True, but can you afford to follow your dreams?” “Well” you should say, “the question is, can you afford not to?” or in other words, “What is the real cost of not doing what you are passionate about?” Continue reading

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Three Disastrous Competitive Strategies to Avoid

We don’t really have a choice, either we come up with a strategy for ourselves or others (friends, parents, employers, competitors, etc.) do it for us. Effective competitive strategies often result in a competitive advantage. This week, we cover three very common but equally disastrous competitive strategies to avoid. Continue reading

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How to align your business with a good cause?

Cause related marketing is regarded as one of the best win-win strategies in today’s economy. There are various ways a business and a non-profit organization can join forces. But, despite proven benefits the success is not guaranteed for all. In order to overcome the obstacles, both parties need to be transparent, selective and creative. Continue reading

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How to gamify and accelerate your business with gamification?

Gamification is an emerging concept that redefines the interaction on social media and provides a sustainable way to engage with your target market. The big question is: How to add a game layer on top of your existing business model? This week, we will cover some tips and tricks about how to gamify your business. Continue reading

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The Next Game Changer after Social Media: Gamification

It is one of the largest trends of our time and fundamentally changes the way we live and interact with everything around us. It is the latest gift of social networks, it is the next big thing. Ladies and gentleman, please welcome Gamification! Continue reading

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