Category Archives: Business

The art of business and strategic management

The Cobra Effect and Gaming the The Talent Game

Can a valid solution actually make a problem more complicated? In other words can you make a problem worse by solving it? It is easier than it looks and happens all the time, unfortunately it rarely gets noticed. Ah, game theory, you are fascinating! Continue reading

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How to align your business with a good cause?

Cause related marketing is regarded as one of the best win-win strategies in today’s economy. There are various ways a business and a non-profit organization can join forces. But, despite proven benefits the success is not guaranteed for all. In order to overcome the obstacles, both parties need to be transparent, selective and creative. Continue reading

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The Next Game Changer after Social Media: Gamification

It is one of the largest trends of our time and fundamentally changes the way we live and interact with everything around us. It is the latest gift of social networks, it is the next big thing. Ladies and gentleman, please welcome Gamification! Continue reading

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